IMPROVE SMS MARKETING WITH PHONE NUMBER CARRIER LOOKUP

INTRODUCTION

Finding out which firm owns a phone number may be done via phone number carrier lookup. Customers lease the carriers’ phone numbers. Deliverability and security of text messaging are enhanced when one knows which carriers possess which numbers. This post discusses the rapid, economical, and secure mass text messaging methods.

Also check: Free Carrier Lookup Checker

HOW TO SEND BULK TEXT MESSAGES

To send text messages in mass, there are several options. You must weigh the expense of sending communications against the amount of messages you must send. Sending messages from a software program to a customer’s phone is known as an application for personal texting, or business SMS.

However, not all phone numbers can withstand the same amount of mass text message transmission volume. Thus, these are your choices:

NUMBER TYPES FOR SENDING SMS MESSAGES

  • The most effective A2P option is short codes, which are 5–6 digit numbers that allow you to send the most messages the quickest. Local long codes, which are regular 10-digit phone numbers, are the least effective because they were made for P2P messaging, person-to-person.
  • 10DLC, or 10-digit long code, was created specifically for A2P SMS messaging; it costs the same as a local long code and can even be converted from an existing landline.
  • Toll-free long codes, which are 10-digit phone numbers with unique three-digit codes like 800, 866, 888, etc., were meant to be called for free from landlines.

RULES AND REGULATIONS FOR SENDING MASS SMS MESSAGES

The FCC oversees the regulation of commercial phone numbers. Combating robocalls and caller ID spoofing is one of their campaigns aimed at safeguarding customers. You should be well-versed in TCPA principles on text message fraud and spam.

You should follow TCPA requirements as SMS texting is limited to mobile phone numbers.

THREE IMPORTANT RULES FOR SMS MARKETING

  • Obtain client approval first at all times.
  • Numbers registered on the Do Not Call Registry should not be texted.
  • Customers who have opted out should never be texted.

CTIA MESSAGING PRINCIPLES AND BEST PRACTICES

Best practices and compliance recommendations for SMS, MMS, and FTEU programs are offered by the Cellular Telecommunications Industry Association (CTIA). Together with TCPA, CTIA safeguards customers from unsolicited phone calls and text message marketing efforts.

The CTIA Messaging Guidelines and Best Practices safeguard customers from unwanted communications while promoting P2P and A2P messaging. CTIA audits adhere to the rules outlined in the TCPA and CAN-SPAM Act.

HOW TO USE PHONE NUMBER CARRIER LOOKUP

The utmost caution must be exercised when gathering, keeping, and using client phone numbers. Regularly verifying and cleaning your data is the greatest approach to safeguard both your clients and yourself.

Use Search bug’s phone number identification API to determine whether a phone number is on the DNC list, has been transferred to a new carrier, is active, or has been disconnected. You may routinely clean your database by modifying data that has changed or become worthless by using Search bug’s batch phone number verification tool.

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